Saturday, November 21, 2009

NBC's 'National Dog Show Presented by Purina,' to Provide Online Coverage of All 160-Plus Competing Breeds

/PRNewswire/ -- America's dog lovers, including those hopelessly devoted to their favorite breeds, will be able to get up close and personal as their favorites are judged at "The National Dog Show Presented by Purina" on Thanksgiving Day, November 26 (Noon - 2 p.m. in all times zones), as well as having exclusive coverage at The television broadcast will also be available online after 2 p.m. ET on, a popular online video service that offers hit TV shows, movies and clips.

To complement the TV special and showcase all the breeds on Thanksgiving Day, will feature video of the walks, examination and judging of all the breed-winning dogs with expert commentary from veteran announcer and dog show expert Wayne Ferguson, who is the President of the host Kennel Club of Philadelphia.

In a "National Dog Show" first, NBC is asking viewers of the broadcast to vote for their favorite group winner in Purina's "Viewers Choice Best in Show" poll. Once the remaining seven "Best In Show" competitors have been selected, the television audience will be able to vote online at or by texting the word "DOG" to 51515 on their cell phones. Viewers will also be encouraged to vote for their favorite group winner throughout the day.

A total audience of 18.7 million viewers tuned in to "The National Dog Show" last year and this year's edition will once again follow the Macy's Thanksgiving Day Parade. It is America's most watched dog show, featuring the Best in Show competition plus features and vignettes about the wonderfulness of man's best friend through the eyes of host John O'Hurley and expert analyst David Frei.

"The success and popularity of the 'National Dog Show' is because it reaches all generations and families can watch the show together," said Jon Miller, Executive Vice President of NBC. "There is also growing interest in all of the different breeds and we recognize the importance of providing online coverage of each one."

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