Tuesday, October 26, 2010

DogTime Media Partners with ASPCA to Support Adoption of Shelter Dogs and Cats Nationwide

/PRNewswire/ -- DogTime Media, the largest online vertical media community reaching pet owners, today announced a partnership with the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) that brings a database of national adoptable dogs and cats to the ASPCA website.

Visitors to the ASPCA website can now search through photos and profiles of over 70,000 adoptable dogs and cats currently in shelters across the country. Potential adopters can then contact shelters directly or share the animal's profile via Facebook® or e-mail.

"Millions of animal lovers already visit the ASPCA website regularly to stay updated on the vital work we do to fight animal cruelty and homelessness," said Betsey Fortlouis, Vice President of Member Communications for the ASPCA. "Now we can bring even more attention to the plight of homeless dogs and cats across the country by leveraging the power of social media to help drive adoptions."

The database of adoptable dogs and cats is the same one that powers DogTime Media's popular Save a Dog and Save a Cat Facebook applications. The data is provided by RescueGroups.org and is updated dynamically every 15 minutes.

"The ASPCA has added its considerable influence to the Save a Dog and Save a Cat cause that is central to DogTime Media's mission," said DogTime Media CEO, Trevor Wright. "We are proud to lend our support to the amazing work the ASPCA has been doing for nearly 145 years."

Qualifying shelters and rescue organizations can add their pets to the ASPCA site, along with all of the major pet adoption sites, for free. Simply sign up with the Pet Adoption Portal powered by RescueGroups.org, a non-profit organization that is 100 percent dedicated to helping welfare organizations work effectively to end the pet overpopulation problem.

The Save a Dog and Save a Cat applications by DogTime allow users to browse and virtually "foster" real animals in their neighborhood or anywhere in the country. Points are awarded to users for "petting" and "walking" fosters, and for inviting other Facebook users to co-foster an animal or to participate in a "play date". Users can also upload photos of their own dogs and cats, and vote to choose the Dog of the Week and Cat of the Week on Facebook.

For more information about DogTime Media and its Save a Dog and Save a Cat applications please visit http://www.dogtimemedia.com.

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